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QUESTION 2 (20 Marks) Woolworths has been catering for the upper middle class and well-off folks in the country and value-oriented folks at the lower end of the market. In way it has broken perceptions of being only a "rich man's shop" while offering quality, value products and services to the growing aspiring customers segment in the market. Analyse and discuss how Woolworth Foods sets and manages both strategies in the consumer market, to both ends of the spectrum as market conditions have been evolving.

QUESTION 2 (20 Marks) Woolworths has been catering for the upper middle class and well-off folks in the country and value-oriented folks at the lower end of the market. In way it has broken perceptions of being only a "rich man's shop" while offering quality, value products and services to the growing aspiring customers segment in the market. Analyse and discuss how Woolworth Foods sets and manages both strategies in the consumer market, to both ends of the spectrum as market conditions have been evolving.

Understanding Business
Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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QUESTION 2 (20 Marks) Woolworths has been catering for the upper middle class and well-off folks in the country and value-oriented folks at the lower end of the market. In way it has broken perceptions of being only a "rich man's shop" while offering quality, value products and services to the growing aspiring customers segment in the market. Analyse and discuss how Woolworth Foods sets and manages both strategies in the consumer market, to both ends of the spectrum as market conditions have been evolving.
Transcribed Image Text:QUESTION 2 (20 Marks) Woolworths has been catering for the upper middle class and well-off folks in the country and value-oriented folks at the lower end of the market. In way it has broken perceptions of being only a "rich man's shop" while offering quality, value products and services to the growing aspiring customers segment in the market. Analyse and discuss how Woolworth Foods sets and manages both strategies in the consumer market, to both ends of the spectrum as market conditions have been evolving.
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