Please original work How can we account for the upheaval in orientation from focusing on product profitability to focusing on customer profitability?  If it's such a good idea, why didn't companies operate from the perspective of building customer value 50 years ago? Please in text cite references and weblinks

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter18: Management Of Technology And Innovation
Section: Chapter Questions
Problem 12CRQ: How does the management of technology and innovation help a firm create value? Why should the firm...
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How can we account for the upheaval in orientation from focusing on product profitability to focusing on customer profitability?  If it's such a good idea, why didn't companies operate from the perspective of building customer value 50 years ago?

Please in text cite references and weblinks

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