Please original work How can we account for the upheaval in orientation from focusing on product profitability to focusing on customer profitability? If it's such a good idea, why didn't companies operate from the perspective of building customer value 50 years ago? Please in text cite references and weblinks

Please original work How can we account for the upheaval in orientation from focusing on product profitability to focusing on customer profitability? If it's such a good idea, why didn't companies operate from the perspective of building customer value 50 years ago? Please in text cite references and weblinks

Principles of Management

OER 2019th Edition

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax

Chapter18: Management Of Technology And Innovation

Section: Chapter Questions

Problem 12CRQ: How does the management of technology and innovation help a firm create value? Why should the firm...

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