Product placement is tactic frequently used by brands to promote a specific product/Identify and motivate your choice of two potential product placement opportunities of S-tech. Motivate your answer with a specific and implementable example

Product placement is tactic frequently used by brands to promote a specific product/Identify and motivate your choice of two potential product placement opportunities of S-tech. Motivate your answer with a specific and implementable example

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter12: Developing And Managing Products

Section12.5: Marketing Across The Product Lifecycle

Problem 1LO

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Individual Branding

Individual branding is a marketing strategy companies can use to associate each individual product with its own brand. This strategy helps in protecting a company’s other products if one of them fails or does not gain a great significance in the market.

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