Answered: Please explain the photo attached and…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Please explain the photo attached and add more ideas thank you TOPIC: Marketing strategies of Starbucks

Transcribed Image Text:MARKETING STRATEGY #5 SOCIAL RESPONSIBILITY Starbucks has long sought to build positive connections and impact people and communities throughout the world as part of its mission to inspire and nourish the human spirit. The three pillars of Starbucks' social responsibility strategy are community, ethical sourcing, and the environment. Starbucks pledged to report transparently and regularly on their efforts to improve economic conditions for coffee farmers, reduce their environmental footprint, make positive contributions to communities, and foster a culture of inclusion, belonging, and opportunity for all Starbucks partners. Employees at Starbucks are referred to as 'partners.' Starbucks made the decision to invest in its people and the communities in which they work. Customers notice when a company prioritizes people and focuses on making positive changes in the communities it works with and serves. Studies show that when businesses promote social or environmental causes, 93% of customers have a more positive opinion of that company. Starbucks' strategy and accomplishments are positive proof of that study. Furthermore, when organizations invest in their people, they see lower turnover and employees become brand ambassadors. GLOBAL SOCIAL RESPONSIBILITY Starbucks Coffee Company Report 2016

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