Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Q.2.2 Using your own words, outline any three advantages of a differentiation strategy
in terms of Porter’s five forces.
Expert Solution
Step 1
Business strategy is a clear set of plans, actions, and objectives to perform a business task and activities in the market to achieve a competitive advantage. Strategies help businesses to outline the work process and methods that will use in their operation.
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