The insurance industry in South Africa is stable and mature with large and small companies competing on the basis of price, quality, and service. Sanlam and other firms in this industries require a specific approach to strategy development and choice. In light of this statement and the case above, Outline the characteristics and the strategic options and the mistakes Sanlam can make in these markets.

The insurance industry in South Africa is stable and mature with large and small companies competing on the basis of price, quality, and service. Sanlam and other firms in this industries require a specific approach to strategy development and choice. In light of this statement and the case above, Outline the characteristics and the strategic options and the mistakes Sanlam can make in these markets.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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