1. Why do managers use strategic analysis? 2. Describe a firm's macro environment and how managers use PESTEL to understand it. 3. What is a firm's micro environment and why is it important? 4. When does a firm have a competitive advantage over its rivals? 5. What do strategic group members have in common with each other? What impact do firms outside a strategic group have on those in that group? 6. How does strategic analysis help a firm develop its own strategic position? Why should that position be unique?
1. Why do managers use strategic analysis? 2. Describe a firm's macro environment and how managers use PESTEL to understand it. 3. What is a firm's micro environment and why is it important? 4. When does a firm have a competitive advantage over its rivals? 5. What do strategic group members have in common with each other? What impact do firms outside a strategic group have on those in that group? 6. How does strategic analysis help a firm develop its own strategic position? Why should that position be unique?
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
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Transcribed Image Text:1. Why do managers use strategic analysis?
2. Describe a firm's macro environment and how managers use PESTEL to
understand it.
3. What is a firm's micro environment and why is it important?
4. When does a firm have a compefitive advantage over its rivals?
5. What do strategic group members have in common with each other? What
impact do firms outside a strategic group lrave on those in that group?
6. How does strategic analysis help a firm develop its Own strategic position?
Why should that position be unique?
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