Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
What are the the seven (7) steps in the strategic management process.
Expert Solution
Step 1
A strategy is the idea or a plan used by a company or organisation to make their moves easy and smooth in the competitive market. In a competitive market, the strategy of a firm wants to be a new one and also want to be a difficult one to follow easily by the other firms. This is because each firm use the different strategies to surpass the other than keep up with other.
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