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Overselling: In class we encountered examples where firms got in trouble for selling customers services they did not need or require (e.g. Wells Fargo). Is preventing overselling the responsibility of the seller or the buyer? How does your answer depend on whether we are considering (a) a car salesman (selling you a $50k BMW), (b) a dentist ("selling" you a $10k implant), or (c) a plastic surgeon ("selling" you an elective $10k face lift). What institutions are in place to address these issues?

Overselling: In class we encountered examples where firms got in trouble for selling customers services they did not need or require (e.g. Wells Fargo). Is preventing overselling the responsibility of the seller or the buyer? How does your answer depend on whether we are considering (a) a car salesman (selling you a $50k BMW), (b) a dentist ("selling" you a $10k implant), or (c) a plastic surgeon ("selling" you an elective $10k face lift). What institutions are in place to address these issues?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. Overselling: In class we encountered examples where firms got in trouble for selling customers services they did not need or require (e.g. Wells Fargo). Is preventing overselling the responsibility of the seller or the buyer? How does your answer depend on whether we are considering (a) a car salesman (selling you a $50k BMW), (b) a dentist ("selling" you a $10k implant), or (c) a plastic surgeon ("selling" you an elective $10k face lift). What institutions are in place to address these issues?
Transcribed Image Text:1. Overselling: In class we encountered examples where firms got in trouble for selling customers services they did not need or require (e.g. Wells Fargo). Is preventing overselling the responsibility of the seller or the buyer? How does your answer depend on whether we are considering (a) a car salesman (selling you a $50k BMW), (b) a dentist ("selling" you a $10k implant), or (c) a plastic surgeon ("selling" you an elective $10k face lift). What institutions are in place to address these issues?
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