Answered: evaluation of the company’s touchpoint…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Select a retail store which you are familiar with that has a Web site on which it sells products or services similar to those it sells in its physical retail stores. Explore the web site and examine it carefully for features that indicate the level of service it provides. Using your experiences in the physical store and the review on the Web site, write an evaluation of the company’s touchpoint consistency.

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