Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Not only do consumers have the same expectations of accessibility and consistency for retailers, but they may have elevated expectations around service regardless of whether it's online or offline. Specifically, they may also expect that retailers will accept orders online, complementing and copying in-store service while adding delivery.
what are some factors that manufacturers and retailers must manage with their daily channels in order to enhance customer satisfaction?
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