Describe five (5) strategies we need to adopt to ensure the success and sustainability of an e-commerce platform

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

Describe five (5) strategies we need to adopt to ensure the success and sustainability of an e-commerce platform

Expert Solution
Step 1

A global pandemic has sped up the quick migration to e-commerce across all industries. More businesses are using e-commerce channels to spur growth and strengthen brand loyalty and other objectives. The ongoing adoption of these tactics and the rapid development of new technology serves as evidence that the world of e-commerce today is one of change.

Viable e-commerce platforms will be crucial for businesses looking to stay ahead of the curve as technology and consumer preferences develop more quickly than ever. Investing in a new platform now entails improving customer satisfaction, remaining competitive, and fostering the long-term growth necessary to keep organizations resilient for the arduous path ahead.

steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Electronic business Fundamentals
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning