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a) Mention a retail business that you want to start. b) Where do you want to start? c) Who are your target customers? d) Mention a suitable type of retailer you prefer for your retail business

a) Mention a retail business that you want to start. b) Where do you want to start? c) Who are your target customers? d) Mention a suitable type of retailer you prefer for your retail business

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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a) Mention a retail business that you want to start. b) Where do you want to start? c) Who are your target customers? d) Mention a suitable type of retailer you prefer for your retail business
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Introduction

Retailing

Retailing is selling goods and services directly to the customers. In this process, a retailer purchases goods an large quantities according to the demands of the vicinity and store them. The retailer then sells the goods and the services in appropriate quantities to the buyers with certain profit added to it.

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