Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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H3

Customer problem
Your customer is an athlete who wants to self-measure his performance while training. Design a
marketing mix to give him an offer.
In response to the customer problem above, complete the four worksheets attached to the marketing
mix's product design, pricing, place and promotion elements and submit them at 3 pm on 3 January
2022 during the final exam.
Transcribed Image Text:Customer problem Your customer is an athlete who wants to self-measure his performance while training. Design a marketing mix to give him an offer. In response to the customer problem above, complete the four worksheets attached to the marketing mix's product design, pricing, place and promotion elements and submit them at 3 pm on 3 January 2022 during the final exam.
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