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ou are travelling abroad via Turkish Airlines, and you are about to get your passport stamped. You have been waiting in the queue for more than 15 minutes. However, you notice that Elite card holders can go through an exclusive passport counter without waiting You ask the person next to you who is an Elite card holder, and she replies "someone that flies a lot on Turkish Airlines and racks up a lot of miles each year: Turkish Airlines is engaged in: O a. psychographic segmentation O b. behavioral segmentation O c. demographic segmentation © d. geodemographic segmentatio

ou are travelling abroad via Turkish Airlines, and you are about to get your passport stamped. You have been waiting in the queue for more than 15 minutes. However, you notice that Elite card holders can go through an exclusive passport counter without waiting You ask the person next to you who is an Elite card holder, and she replies "someone that flies a lot on Turkish Airlines and racks up a lot of miles each year: Turkish Airlines is engaged in: O a. psychographic segmentation O b. behavioral segmentation O c. demographic segmentation © d. geodemographic segmentatio

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You are travelling abroad via Turkish Airlines, and you are about to get your passport stamped. You have been waiting in the queue for more than 15 minutes. However, you notice that Elite card holders can go through an exclusive passport counter without waiting You ask the person next to you who is an Elite card holder, and she replies "someone that flies a lot on Turkish Airlines and racks up a lot of miles each year: Turkish Airlines is engaged in: O a. psychographic segmentation O b. behavioral segmentation O c. demographic segmentation © d. geodemographic segmentation
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