Uber Segmentation Uber uses multi-segment type of segmentation and accordingly, targets several customer segments with different levels of service. The ride-hailing giant offers economy services such as Uber X, Uber XI and Uber Pool for cost-conscious customers. At the same time, Uber PREMIUM consisting of fleet of stylish vehicles is available for customers who don’t mind to pay more. This multi-segment approach is used across all geographic locations--Uber wants the segmentation approaches to be the same. Based on the below--which combination of segmentation approaches is Uber executing? (Remember you are always focused on the primary segmentation initially) demographic segmentation and psychographic segmentation benefit segmentation and psychographic segmentation volume segmentation and benefit segmentation psychographic segmentation and volume segmentation
Uber Segmentation
Uber uses multi-segment type of segmentation and accordingly, targets several customer segments with different levels of service. The ride-hailing giant offers economy services such as Uber X, Uber XI and Uber Pool for cost-conscious customers. At the same time, Uber PREMIUM consisting of fleet of stylish vehicles is available for customers who don’t mind to pay more. This multi-segment approach is used across all geographic locations--Uber wants the segmentation approaches to be the same. Based on the below--which combination of segmentation approaches is Uber executing? (Remember you are always focused on the primary segmentation initially)
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demographic segmentation and psychographic segmentation |
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benefit segmentation and psychographic segmentation |
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volume segmentation and benefit segmentation |
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psychographic segmentation and volume segmentation |
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