Read and answer the following questions. Explain briefly.1. Analyze the following situations. Which component of the Marketing Information System(MIS) would a manager use to find relevant informations.a. A manager hotel wants to learn about trends in travel.b. A manager of car company wants to estimate the contribution to return on investmentearned by 5 different products in a product linec. A manager in a food retail chain is considering producing a new type of health food. Shewould like to know the consumer perceptions in terms of, willingness to purchase and type ofmeal they would most likely to eat and packaging preference.2. What is crowdsourcing? Does it help to create new products? Explain your answer.

The Marketing Information System (MIS) gathers, evaluates, and provides the marketing managers with…

Answered: ons. Explai Analyze the following…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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