Offer two (2) recommendations to improve eBay's business model.
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Offer two (2) recommendations to improve eBay's business model.
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- 1. What methods does Jones Soda use to market its product? 2. How do these marketing methods help the company compete against the market giants? 3. Write a brief critique of the Jones Soda Web site and comment on its effectiveness as a marketing tool.Select any organization that you and your group find to be of interest. What product or service do they offer? [Highly recommend that you choose one from the companies and products you all wrote about in Module 4!] Discuss the product/service base knowledge within your group. How would this organization benefit from a marketing dashboard approach? Discuss. Using both your experience and unique perspective, discuss the elements you would recommend adding to this organization’s dashboard. Why do you recommend these elements? How could this organization avoid some of the pitfalls potentially associated with marketing dashboards?1). Identify a company that is publicly held and widely visible in an industry 2). Explain the company, product/service mix and target market. 3). Identify the "Four Major Types of Utility" of that institution. 4). Then identify the "Value Proposition" of that company and describe how each "Utility" supports the Value Proposition the company is marketing to the target market.
- For problems 1-3, please refer to this article on Ocado. https://www.bbc.co.uk/news/business-54352540 1. What can we say about existing rivalry in the market of online retailers? a. This force is week because of strong brands and stabile market shares. b. This force is medium level, because the market is quite concentrated but consumers are quite loyal. c. Existing rivalry is strong because the market is quite concentrated, switching costs are relatively low and the different firms' services are not especially differentiated. d. Rivalry is strong because suppliers and not concentrated and entry barriers are low. 2. How would you evaluate the threat of buyers in this market? a. It is relatively weak, because OCADO sells for final consumers who are not concentrated and have a weak bargaining power. b. It is strong, because Tesco and Amazon are large firms with larger market shares than Ocado. c. It is medium level, because OCADO cannot easily switch across its buyers.…1. Describe Size of the Market in the business plan 2.Explain what Elements of a Successful Business Plan 3. What is added value in business? 4. What is Value-Added in Marketing?Using the three disntinctive generic business strategy by Porters, which business strategy is most suitable for investment company that deals with assets management
- Explain how the economies of customer retention could benefit a subscription service like Netflix. Recommend two relationship marketing tactics that could have helped Netflix increase its customer retention rate despite current challenges.5. Direct-to-consumer businesses have had mixed success. That is, while the model has succeeded in some categories, it has not worked in others. Can you identify reasons why? Which product categories may be more suited for direct-to-consumer business model?You will submit your business plan. Discuss the points below to make the business plan. Negotiating and Structuring the Business Venture of PepsiCo Marketing Plan Development of PepsiCo Financial Management of PepsiCo
- (CLO2) Explain how EMAAR Company can use Business Pressures-Responses-Support Model to run its businessSelect a company that predominantly focuses on either B2B or B2C markets. Next, choose a new market for your selected choice. For example, if you selected B2B, describe how customer behavior and the process would differ from marketing to B2C. If you selected B2C, describe how client behavior and the process would vary from marketing to B2B. Describe the challenges you would face in the new process. How would you emphasize value for your new market?Part III - Internal Analysis Identify and explain at least three core competencies of Homedepot. Conduct a VRIO analysis of Homedepot and make a conclusion for each core competency