1. How does understanding the Product Management Cycle help in undertaking effective product management? 2. During the product development phase which are the departments involved and why does the product undergo changes in specifications and functionality? 3. Please explain in what ways the product management group can provide support to increase sales and profitability of a product? 4. How do you think feedback about the product can be taken from the customer? Once this feedback is taken what process will we follow to decide what feedback needs to be considered and what not? 5. Why is test marketing done and what are the benefits for the company?
1. How does understanding the Product Management Cycle help in undertaking effective product management? 2. During the product development phase which are the departments involved and why does the product undergo changes in specifications and functionality? 3. Please explain in what ways the product management group can provide support to increase sales and profitability of a product? 4. How do you think feedback about the product can be taken from the customer? Once this feedback is taken what process will we follow to decide what feedback needs to be considered and what not? 5. Why is test marketing done and what are the benefits for the company?
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
Related questions
Question
Transcribed Image Text:6.
7.
Exercises
Of
1. How does understanding the Product Management Cycle help in
undertaking effective product management?
tanding the
2. During the product development phase which are the departments
involved and why does the product undergo changes in specifications and
functionality?
3. Please explain in what ways the product management group can provide
support to increase sales and profitability of a product?
4. How do you think feedback about the product can be taken from the
customer? Once this feedback is taken what process will we follow to
decide what feedback needs to be considered and what not?
5. Why is test marketing done and what are the benefits for the company?
Further Reading
1. Kahn, Kenneth B. (2001). New Product Planning. New Delhi, India:
Response Books Pg 25-36
2. Mukherjee, Kaushik (2009) Product Management, New Delhi, India: PHI
Learning Pvt. Ltd Pg 35 - 37
25
O
r
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