O Question 5 Customer Loyalty A. Calculate the Net Promoter Score (NPS) of this Company which offers the same products in two different cities (show work, round to nearest 10th of a percent), then answer the following questions. NPS Category # Customers TOKYO # Customers LOS ANGELES Promoters 475 470 Passives 620 400 Detractors 200 200 • Net Promoter Score for Tokyo, Japan: Net Promoter Score for Los Angeles, USA: B. The Company's leaders have financial incentives (a cash bonus!) tied to their NPS scores. The higher the score, the greater the share of the bonus. The Tokyo and Los Angeles managers are complaining because think it is unfair to compare their scores and compete for bonus dollars. The CEO disagrees. • Who is right - the managers or the CEO? Write one or two sentences to explain why the managers or the CEO is right. • Is there a better way to incentivize the managers using NPS? If so, what is it?
O Question 5 Customer Loyalty A. Calculate the Net Promoter Score (NPS) of this Company which offers the same products in two different cities (show work, round to nearest 10th of a percent), then answer the following questions. NPS Category # Customers TOKYO # Customers LOS ANGELES Promoters 475 470 Passives 620 400 Detractors 200 200 • Net Promoter Score for Tokyo, Japan: Net Promoter Score for Los Angeles, USA: B. The Company's leaders have financial incentives (a cash bonus!) tied to their NPS scores. The higher the score, the greater the share of the bonus. The Tokyo and Los Angeles managers are complaining because think it is unfair to compare their scores and compete for bonus dollars. The CEO disagrees. • Who is right - the managers or the CEO? Write one or two sentences to explain why the managers or the CEO is right. • Is there a better way to incentivize the managers using NPS? If so, what is it?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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