O Question 5 Customer Loyalty A. Calculate the Net Promoter Score (NPS) of this Company which offers the same products in two different cities (show work, round to nearest 10th of a percent), then answer the following questions. NPS Category # Customers TOKYO # Customers LOS ANGELES Promoters 475 470 Passives 620 400 Detractors 200 200 • Net Promoter Score for Tokyo, Japan: Net Promoter Score for Los Angeles, USA: B. The Company's leaders have financial incentives (a cash bonus!) tied to their NPS scores. The higher the score, the greater the share of the bonus. The Tokyo and Los Angeles managers are complaining because think it is unfair to compare their scores and compete for bonus dollars. The CEO disagrees. • Who is right - the managers or the CEO? Write one or two sentences to explain why the managers or the CEO is right. • Is there a better way to incentivize the managers using NPS? If so, what is it?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

7

O Question 5
Customer Loyalty
A. Calculate the Net Promoter Score (NPS) of this Company which offers the same products in two
different cities (show work, round to nearest 10th of a percent), then answer the following
questions.
NPS Category
# Customers TOKYO
# Customers LOS ANGELES
Promoters
475
470
Passives
620
400
Detractors
200
200
• Net Promoter Score for Tokyo, Japan:
Net Promoter Score for Los Angeles, USA:
B. The Company's leaders have financial incentives (a cash bonus!) tied to their NPS scores. The
higher the score, the greater the share of the bonus. The Tokyo and Los Angeles managers are
complaining because think it is unfair to compare their scores and compete for bonus dollars. The
CEO disagrees.
• Who is right - the managers or the CEO? Write one or two sentences to explain why the
managers or the CEO is right.
• Is there a better way to incentivize the managers using NPS? If so, what is it?
Upload Choose a File
Transcribed Image Text:O Question 5 Customer Loyalty A. Calculate the Net Promoter Score (NPS) of this Company which offers the same products in two different cities (show work, round to nearest 10th of a percent), then answer the following questions. NPS Category # Customers TOKYO # Customers LOS ANGELES Promoters 475 470 Passives 620 400 Detractors 200 200 • Net Promoter Score for Tokyo, Japan: Net Promoter Score for Los Angeles, USA: B. The Company's leaders have financial incentives (a cash bonus!) tied to their NPS scores. The higher the score, the greater the share of the bonus. The Tokyo and Los Angeles managers are complaining because think it is unfair to compare their scores and compete for bonus dollars. The CEO disagrees. • Who is right - the managers or the CEO? Write one or two sentences to explain why the managers or the CEO is right. • Is there a better way to incentivize the managers using NPS? If so, what is it? Upload Choose a File
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning