You are the Director of the Orthopedic Care at Journeys Medical Center. Over the last 18 months, you set in motion a marketing plan that includes online marketing efforts as well as sales of durable medical equipment to patients treated onsite. Your overall customer satisfaction for service provided is 92% satisfied and your pricing is comparable to your competition. Your primary objective is to increase market share by 5% (to 35%) over the five-year period since initiating the plan. Complete the story by providing additional details about your marketing efforts and then provide a comprehensive overview of your approach to evaluating the success of your marketing strategy. What would indicate you are doing well and what would indicate a change in direction is necessary? Be sure to use your new marketing language in your overview.
You are the Director of the Orthopedic Care at Journeys Medical Center. Over the last 18 months, you set in motion a marketing plan that includes online marketing efforts as well as sales of durable medical equipment to patients treated onsite. Your overall customer satisfaction for service provided is 92% satisfied and your pricing is comparable to your competition. Your primary objective is to increase market share by 5% (to 35%) over the five-year period since initiating the plan. Complete the story by providing additional details about your marketing efforts and then provide a comprehensive overview of your approach to evaluating the success of your marketing strategy. What would indicate you are doing well and what would indicate a change in direction is necessary? Be sure to use your new marketing language in your overview.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You are the Director of the Orthopedic Care at Journeys Medical Center. Over the last 18 months, you set in motion a marketing plan that includes online marketing efforts as well as sales of durable medical equipment to patients treated onsite. Your overall customer satisfaction for service provided is 92% satisfied and your pricing is comparable to your competition. Your primary objective is to increase market share by 5% (to 35%) over the five-year period since initiating the plan.
Complete the story by providing additional details about your marketing efforts and then provide a comprehensive overview of your approach to evaluating the success of your marketing strategy. What would indicate you are doing well and what would indicate a change in direction is necessary? Be sure to use your new marketing language in your overview.
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