Answered: Mariam is working as sales clerk in a…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Mariam is working as sales clerk in a Ziad Retailing House owned by a Limited Company registered in Bahrain. Part of the contract explains that Mariam should meet specific target sales so that her tenure would continue or be renewed every end of each contract. The manager of the retailing company is very strict in terms of policy, employee discipline and attitudes. Mariam has the worry that she might not be able to cope up with the expectations from her. She is afraid she might lose her job when fail to satisfy her manager’s standards. Help Mariam improve in her duties and functions.

Q1. Critically assess which method must be adapted by Mariam in direct marketing to increase her sales with justification

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