Read the following scenario and answer the question in 5–-10 sentences. You are the facility services director for a small, but important, nonprofit organization that helps protect and relocate spouses who are the victims of abuse. Wanting to make an improvement to its public perception, you were approached by a vendor offering funding and facility service improvements to the nonprofit. The vendor's primary spokesperson is a well-known and controversial figure who was previously charged and released on spousal abuse charges. Entering into this contract would provide the nonprofit an excess of $60,000, which will be spent on automated technology to increase efficiency and allow for greater exposure of the program to help a projected 500 more victims a year. However, the result of implementing the automated system means that four paid staff members would lose their positions. Discuss whether you should enter into the contract with the vendor under the utilitarian approach and the deontological approach.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Read the following scenario and answer the question in 5–-10 sentences. You are the facility services director for a small, but important, nonprofit organization that helps protect and relocate spouses who are the victims of abuse. Wanting to make an improvement to its public perception, you were approached by a vendor offering funding and facility service improvements to the nonprofit. The vendor's primary spokesperson is a well-known and controversial figure who was previously charged and released on spousal abuse charges. Entering into this contract would provide the nonprofit an excess of $60,000, which will be spent on automated technology to increase efficiency and allow for greater exposure of the program to help a projected 500 more victims a year. However, the result of implementing the automated system means that four paid staff members would lose their positions. Discuss whether you should enter into the contract with the vendor under the utilitarian approach and the deontological approach.

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