Suggest strategies to Peters for portraying the situation to outsiders in the best light possible, while at the same time suggesting ways to improve the statistical performance of the apartment units- in other words suggest where management could best concentration their integration efforts
Read this case:
The basis of Square Deal’s accusation of discriminatory housing practices is twofold.
First, Square Deal sent two groups posing as potential renters to visit one of Peters’
units (Prestige One). One group of potential renters was African American and one
was not. The African American potential renters were treated quite differently from
the non–African American potential renters (for examples see Exhibit 11.2).
Peters quickly conducted an internal investigation and found that the manager
of Prestige One is indeed guilty of discriminatory practices. The manager claims
that white renters are far more affluent, stay longer, pay rent on time, and don’t
damage property. This manager steers African American potential renters away
and is generally more receptive to other potential renters.
Peters is surprised. This situation sullies a hard-won reputation. Peters begins
an internal audit of all properties and hires several management consultants to
help deal with related personnel problems. McGinty will represent Peters legally
on this matter, and you are not to be directly involved.
A second accusation is the subject of your assignment. Square Deal Housing claims that Peters’ apartment units don’t contain their “fair share” of the metropolitan area’s African American tenants. Loosely citing some population and housing data, Square Deal says this is true both of individual apartment complexes as well
as of the overall holdings. In fact, Square Deal claims that Peters’ rental practices
contribute significantly to racial segregation in the metropolitan area overall.
Peters explains that the housing profile is simply a result of natural market
forces—the housing is expensive and African American renters are disproportionately
less able to afford such high rents. You convince yourself that Peters is sincere and is
a person who wants “to do the right thing.” But Peters hasn’t been very involved in
the management portion of the business for a long time and may have people on the
staff that aren’t as well motivated. In any event, you agree to analyze the situation and
“pull no punches.”
Question: Suggest strategies to Peters for portraying the situation to outsiders in the best light possible, while at the same time suggesting ways to improve the statistical performance of the apartment units- in other words suggest where management could best concentration their integration efforts
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