Many companies emphasize the concept of calue in their operation as a core element of marketing. Marketing activities not only involve with creating offerings that have value, but also communicating, delivering and exchanging those offerings. Applying the concept of value, marketers are interested in building long term customer relationships with satisfied customer and consequently, loyal customers. As a marketer, how would you operate on the approach of value chain concept as theorized by Michael Porter?

Q: An important part of every company's marketing strategy is enhancing and improving customer…

A: Customer retention management is the act of keeping in touch with existing customers in order to…

Q: Each company's marketing plan should focus on customer retention. Two examples of firms employing…

A: The process of engaging with existing customers to make them buy products and services from the…

Q: Select any organization that you and your group find to be of interest. What product or service do…

A: The FMCG market is a huge market with tough competition. These brands offer day-to-day products…

Q: Any company's marketing plan must include improving and maximizing customer loyalty and retention.…

A: Two of the most important strategies that a company always adopts are customer loyalty and customer…

Q: Discuss these three objectives: obtaining an MBA in Marketing Becoming a professional in the…

A: Creating and adapting to the best work of professional goals is what career planning is about. It…

Q: Why do marketing professionals care about and participate in supply chain decisions? Do you think…

A: Marketing plays a vital role in the supply chain decisions of the organization as a whole. That's…

Q: The goal of key account selling is to build long-term customer relationships and ultimately to…

A: Some of the advantages of establishing long-term relationships with the company are as follows:

Q: A stable base of loyal customers can help a firm grow and prosper. How?

A: Customer loyalty appears to be something that brands can desire purely because of their presence:…

Q: If a company strategy stems from the ideology that “the customer is king” . Which concept is the…

A: When a company strategy stems from the ideology that “the customer is king,” Marketing Concept is…

Q: Marketing plans propose a marketing strategy that details the chosen marketing mix (product, place,…

A: The marketing mix comprises the four elements of product price place and promotion which will help…

Q: Any company's marketing plan must include improving and maximizing customer loyalty and retention.…

A: A marketing plan is a valuable strategy that helps any organization for selling or marketing its…

Q: Customer service is one of the primary objectives of a marketing department. Do you agree with the…

A: Although it's usually not the main goal of a marketing department, customer service is an important…

Q: In this module, the product life cycle was defined as a concept that explains how products go…

A: The product life cycle consists of several stages through which a product goes in its entire life.…

Q: In this scenario, you play the role of marketing controller and are tasked with creating a…

A: The success of a company's marketing efforts can be measured in various ways, one of which is…

Q: "MY BUYER PERSONA" In this activity, you are going to create a BUYER PERSONA for Apple Inc. A buyer…

A: Apple inc. is one of the most recognizable brand with presence in more than 175 counties. The main…