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Porter's 5 forces analysis of Yandex search engine? Main competitors are Google, Bing and Apple (Safari).

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Porter's 5 forces analysis of Yandex search engine? Main competitors are Google, Bing and Apple (Safari).

Expert Solution

Introduction

Every company process threats within and outside the industry. These threats needs to be dealt with actively rather than following to the market.

In this way the company can become a leader. There are various models to create competitive strategies so as to remain the market leader in the industry.

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