Look at Amazon, and you will find that their website is clean, streamlined, easy to understand, and easily searchable. The images are inspiring and high-quality, the descriptions are detailed and accurate, the prices and reviews are plainly visible, everything is neatly organised into departments and categories, and the checkout process is clear as day. Shopping on Amazon is so easy that anyone can do it. And that's one of their biggest strengths as a company-accessibility for all. Their overall focus on customer experience, or "customer obsession as they themselves call it, is one of the major reasons why they consistently outperform other online retailers. Amazon won by investing in a CRM system that can grow with their business. You see, Amazon is not just Amazon anymore, instead they have evolved into a provider of everything You can buy a kindle and read books on it, Prime members will find a Prime Video selection that seriously challenges providers such as Netflix and HBO, their Alexa is a serious competitor on the Al market, and they're financial investors in up-and-coming tech firms. Not to mention that they're the world's largest provider of cloud infrastructure. Amazon's dynamic system allows them to constantly reinvent themselves. It doesn't give restrictions, rather it lets them easily adjust to the market plan. 1. How has the Amazon customer experience evolved in India and what are they doing to acquire and retain customers before and after Covid?
Look at Amazon, and you will find that their website is clean, streamlined, easy to understand, and easily searchable. The images are inspiring and high-quality, the descriptions are detailed and accurate, the prices and reviews are plainly visible, everything is neatly organised into departments and categories, and the checkout process is clear as day. Shopping on Amazon is so easy that anyone can do it. And that's one of their biggest strengths as a company-accessibility for all. Their overall focus on customer experience, or "customer obsession as they themselves call it, is one of the major reasons why they consistently outperform other online retailers. Amazon won by investing in a CRM system that can grow with their business. You see,
Amazon is not just Amazon anymore, instead they have evolved into a provider of everything You can buy a kindle and read books on it, Prime members will find a Prime Video selection that seriously challenges providers such as Netflix and HBO, their Alexa is a serious competitor on the Al market, and they're financial
investors in up-and-coming tech firms. Not to mention that they're the world's largest provider of cloud infrastructure. Amazon's dynamic system allows them to constantly reinvent themselves. It doesn't give restrictions, rather it lets them easily adjust to the market plan.
1. How has the Amazon customer experience evolved in India and what are they doing to acquire and retain customers before and after Covid?
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