You were a licensed interior designer with 10 years of experience as an in-house interior designer of a well-known developer of condominiums, houses and commercial units.  You decided to avail of an early retirement program so as to open your own business in designing homes, whether new constructions or existing structures.   It was part of your plan to use several social media platforms for your business.  How would you proceed with channel design

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Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.