what is a good strategic plan to address each area of an online business strength, weakness, opportunities, and threats. How should it protect or ensure strengths and opportunities while mitigating risks and threats?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

what is a good strategic plan to address each area of an online business strength, weakness, opportunities, and threats. How should it protect or ensure strengths and opportunities while mitigating risks and threats? 

Expert Solution
Step 1: Introduction

A carefully prepared strategic plan is the compass that directs a firm toward its goals in the always changing world of Internet business. A SWOT analysis, which is a detailed examination of a company's strengths, weaknesses, opportunities, and threats, is an essential part of such a plan. This strategic evaluation not only acts as a diagnostic tool but also creates the groundwork for preventative measures that guarantee opportunities and strengths are fully exploited while threats and risks are successfully reduced.

steps

Step by step

Solved in 3 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning