Which of the following companies uses a direct marketing channel?Oa Showdown, a dothing store that stocks merchandise from different international brandsFFishhooks, a factory that manufactures fishing equipment that it ships to hobby stores worldwideOc Gemfight, a factory that manufactures dental products that it distributes only to selected department storesOd. Holly Weaths, a store that sells Christmas ornaments to customers via its online click-to-order catalogsOe Apple Blossoms, a company that sells its cosmetics exclusively through Ray's Retail Store

Distribution channel involves wholesalers and retailers or other agents as part of distribution…

Answered: Which of the following companies uses a…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Assume you sell plumbing supplies via a distributor that sells to retailers: What can you, as the manufacturer’s sales representative, do to shorten the distributor’s sales cycle? To improve its conversions (changes or adaptations)? Now, assume you are the distributor and you have five salespeople working for you. Two call on plumbing companies and large construction companies at job sites, whereas the other three work as salespeople in your warehouse to handle walk-in customers. a) What can you do with marketing to shorten the sales cycle of each group? b) How might your efforts affect the performance of each group differently? (i.e. how are the 2 salespeople for the plumbing companies and large construction companies (performance) affected by your marketing, and how are the other three who work as salespeople in your warehouse (performance) affected by the marketing you did in part a). Answer for this question must be least 2-3 paragraphs long, answering ALL…
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