Answered: Unlike mass production, which…

Unlike mass production, which eliminates the need for human interaction, one-to-one marketing has made relationships with customers more important than ever True O False

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Product and Service Classification

Classification of goods and services categorized between industry and customer goods is known as Product and Service classification. It is based on brands, quality, and quantity which companies deliver to the concerned client. Industrial goods are produced for industrial work, whereas consumer goods are produced for personal consumption by the customers. Marketing and sales need technological methods, a healthy environment, proper market strategies, marketing environment in terms of productivity and profit.

Question

...
ogle.com/Torms/d/é
Unlike mass production, which
2 points
eliminates the need for human
interaction, one-to-one marketing
has made relationships with
customers more important than ever.
True
O False

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