Like many consumers, Natalie is surprised at how much she spends at Target: She goes to buy two items and ends up with ten. Retailers such as Target use many point-of-sale strategies, such as promotions and discounts, store layout, free samples, enticing packaging, colorful displays, etc. to encourage _______, which explains Natalie’s behavior. Group of answer choices Unplanned purchases Substitute purchases Customer satisfaction Customer loyalty Specifically planned purchases
Like many consumers, Natalie is surprised at how much she spends at Target: She goes to buy two items and ends up with ten. Retailers such as Target use many point-of-sale strategies, such as promotions and discounts, store layout, free samples, enticing packaging, colorful displays, etc. to encourage _______, which explains Natalie’s behavior. Group of answer choices Unplanned purchases Substitute purchases Customer satisfaction Customer loyalty Specifically planned purchases
Ciccarelli: Psychology_5 (5th Edition)
5th Edition
ISBN:9780134477961
Author:Saundra K. Ciccarelli, J. Noland White
Publisher:Saundra K. Ciccarelli, J. Noland White
Chapter1: The Science Of Psychology
Section: Chapter Questions
Problem 1TY
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Like many consumers, Natalie is surprised at how much she spends at Target: She goes to buy two items and ends up with ten. Retailers such as Target use many point-of-sale strategies, such as promotions and discounts, store layout, free samples, enticing packaging, colorful displays, etc. to encourage _______, which explains Natalie’s behavior.
Group of answer choices
Unplanned purchases
Substitute purchases
Customer satisfaction
Customer loyalty
Specifically planned purchases
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