Like many consumers, Natalie is surprised at how much she spends at Target: She goes to buy two items and ends up with ten. Retailers such as Target use many point-of-sale strategies, such as promotions and discounts, store layout, free samples, enticing packaging, colorful displays, etc. to encourage _______, which explains Natalie’s behavior.   Group of answer choices Unplanned purchases Substitute purchases Customer satisfaction Customer loyalty Specifically planned purchases

Ciccarelli: Psychology_5 (5th Edition)
5th Edition
ISBN:9780134477961
Author:Saundra K. Ciccarelli, J. Noland White
Publisher:Saundra K. Ciccarelli, J. Noland White
Chapter1: The Science Of Psychology
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Like many consumers, Natalie is surprised at how much she spends at Target: She goes to buy two items and ends up with ten. Retailers such as Target use many point-of-sale strategies, such as promotions and discounts, store layout, free samples, enticing packaging, colorful displays, etc. to encourage _______, which explains Natalie’s behavior.  

Group of answer choices

Unplanned purchases

Substitute purchases

Customer satisfaction

Customer loyalty

Specifically planned purchases

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