Kraft Foods, the 90-year-old darling of the consumer packaged-goods industry, moved to improve its long-term performance by restructuring the corporation. This has been one of the latest moves by CEO Irene Rosenfeld. She was brought in to turn around the company’s performance in 2012. Irene Rosenfeld was the CEO of Kraft Foods from 2012 to November 2017. She was considered a successful entrepreneur. Discuss in detail the characteristics of a successful entrepreneur and indicate how CEO and entrepreneur Irene Rosenfeld demonstrates each characteristic. Note it is these characteristics which earned her the title of one of the 100 most powerful women in the world by Forbes.
Kraft Foods, the 90-year-old darling of the consumer packaged-goods industry, moved to improve its long-term performance by restructuring the corporation. This has been one of the latest moves by CEO Irene Rosenfeld. She was brought in to turn around the company’s performance in 2012. Irene Rosenfeld was the CEO of Kraft Foods from 2012 to November 2017. She was considered a successful entrepreneur. Discuss in detail the characteristics of a successful entrepreneur and indicate how CEO and entrepreneur Irene Rosenfeld demonstrates each characteristic. Note it is these characteristics which earned her the title of one of the 100 most powerful women in the world by Forbes.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Kraft Foods, the 90-year-old darling of the consumer packaged-goods industry, moved to improve its long-term performance by restructuring the corporation. This has been one of the latest moves by CEO Irene Rosenfeld. She was brought in to turn around the company’s performance in 2012. Irene Rosenfeld was the CEO of Kraft Foods from 2012 to November 2017. She was considered a successful entrepreneur.
Discuss in detail the characteristics of a successful entrepreneur and indicate how CEO and entrepreneur Irene Rosenfeld demonstrates each characteristic. Note it is these characteristics which earned her the title of one of the 100 most powerful women in the world by Forbes.
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