Please read the mini case “Can You Follow an Icon and Succeed? Apple and Tim Cook after Steve Jobs and answer to the followings” on page 408 of the textbook. (attached image)   Please evaluate a CEO’s job, and what makes a CEO’s job so complex? Use the challenges Tim Cook faces as Steve Jobs’ successor to provide examples that support your answer. Tim Cook came from Apple’s internal managerial labor market to succeed Steve Jobs. According to your analysis, do you think that using the internal managerial labor market is the best approach to follow when replacing S. Jobs?  Use materials in the chapter regarding the internal and external managerial labor markets to explain your answer.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Please read the mini case “Can You Follow an Icon and Succeed? Apple and Tim Cook after Steve Jobs and answer to the followings” on page 408 of the textbook. (attached image)

 

  • Please evaluate a CEO’s job, and what makes a CEO’s job so complex? Use the challenges Tim Cook faces as Steve Jobs’ successor to provide examples that support your answer.
  • Tim Cook came from Apple’s internal managerial labor market to succeed Steve Jobs. According to your analysis, do you think that using the internal managerial labor market is the best approach to follow when replacing S. Jobs? 
    • Use materials in the chapter regarding the internal and external managerial labor markets to explain your answer.

 

 

Mini-case 408 on pages
Steve Jobs was Apples co-founder and iconic CEO. A number of observers feel that much of Apples phenomenal success, especially after 2000, is a product of
his "genius" and leadership. Because of this and a leadership eye that varies significantly from his predecessor's, some have questioned Tim Cooks ability to
succeed Jobs as Apple's CEO. Yet, in 2014, several years after assuming the CEO position. Apple had whatTim Cook referred to as an unbelievable year given
that the firm sold 200 million iPhones and generated $200 billion in revenue. Apple's stock price increased
by 65 percent, and the company's market value reached more than $700 billion, the largest ever of any U.S. firm.
At the time, Apple's market value more than doubled that of Microsoft. Prior to assuming the CEO position, Cook's primary experience had been as manager of
operations; his success in this domain led to his appointment as CO0 prior to assuming the CFO role Interestingly, I Significant percentage of Apple's sales flow
from products developed and introduced to the market, under lobs leadership. As such, the jury is still out on Cook, especially with regard to developing
marketplace successes in the form of new products, tacks at which lobs excelled. Jobs and Cook have different leadership styles, Some thought Jobs was
ruthless, impulsive, and almost maniacal in developing new products and finding paths through which they became marketplace successes Cooks knowledge and
skills do not make him an expert in product development, design, or marketing. Because of this, he delegates those responsibilities. As the firm's key strategic
leader, Cook tries to buffer and maintain Apples corporate culture that developed largely during Jobs' tenure. Thus, the emphasis remains on innovation that is
valued in the marketplace.
To support this emphasis and to nurture the firm's all-important culture, Cook hires talented individuals to join the top
management team who blend well with the culture. He has made some very good hires, such as Angela Ahrendts who now heads Apple's very important retail
stores. As a leader, Cook is less emotional in his style and actions compared to Jobs. Some refer to this aspect of Cook's style as a measured emotional
approach to leadership." He empowers his top management team members in ways that allow each of them to manage the functional area for which they have
responsibility. He also encourages each team member to adopt a long- run perspective while leading. Observers have been able to highlight other differences
between Cook's and Jos' strategic leadership approaches. Compared to Jobs. Cook more regularly shares the limelight with his leadership team, spotlighting
their contributions while doing so. One analyst suggested that Cook is a good leader who builds an effective team around him. With respect to strategic choices,
Cook's decisions have resulted in major acquisitions (cg, an audio company for $3 billion) and developing enterprise solutions for corporate IT units; Jobs
opposed actions of these types. Under Cook, Apple formed an alliance with IBM to develop enterprise applications with a focus on the iPad, especially the new
and larger versions
During Cooks early tenure as CEO, Apple introduced several innovations including the Apple watch, which entered the market in April 2015. This products
marketplace success is yet to be determined; initial reports suggested that demand exceeded supply, causing Apple to increase production. In addition, hints
provided by Cook suggest that Apple may be planning to enter the television market. Most importantly, Cook claims that Apple's goal is to change the way people
work. The firm intends to focus research and development efforts to develop products to achieve this objective.
In mid-2018, some analysts were questioning the delays Apple was encountering when introducing products to the marketplace. Of three major product launches
under Cook since becoming the firms CEO in 2011, Air Pods carbuds and the HomePod speaker missed publicly announced shipping dates. The Apple Watch,
mentioned above, entered the market later than the firm desired, initially causing customers o experience long wait times to buy the product. The Apple Pencil
and Smart Keyboard, two critical accessories for the iPad Pro, also entered the market later than announced initially. On the other hand, Apple's first quarter
2018 results yielded all-time highs in both revenue and earnings. In an overall sense, only the march of time will yield insights needed to determine if as CEO, Tim
Cook a success as Steve lobs' successor. With a market value of aver $900 billion in early 2018, in seems that as Apples key strategic leader, Cooks effect on the
firm he was leading was positive.
Transcribed Image Text:Mini-case 408 on pages Steve Jobs was Apples co-founder and iconic CEO. A number of observers feel that much of Apples phenomenal success, especially after 2000, is a product of his "genius" and leadership. Because of this and a leadership eye that varies significantly from his predecessor's, some have questioned Tim Cooks ability to succeed Jobs as Apple's CEO. Yet, in 2014, several years after assuming the CEO position. Apple had whatTim Cook referred to as an unbelievable year given that the firm sold 200 million iPhones and generated $200 billion in revenue. Apple's stock price increased by 65 percent, and the company's market value reached more than $700 billion, the largest ever of any U.S. firm. At the time, Apple's market value more than doubled that of Microsoft. Prior to assuming the CEO position, Cook's primary experience had been as manager of operations; his success in this domain led to his appointment as CO0 prior to assuming the CFO role Interestingly, I Significant percentage of Apple's sales flow from products developed and introduced to the market, under lobs leadership. As such, the jury is still out on Cook, especially with regard to developing marketplace successes in the form of new products, tacks at which lobs excelled. Jobs and Cook have different leadership styles, Some thought Jobs was ruthless, impulsive, and almost maniacal in developing new products and finding paths through which they became marketplace successes Cooks knowledge and skills do not make him an expert in product development, design, or marketing. Because of this, he delegates those responsibilities. As the firm's key strategic leader, Cook tries to buffer and maintain Apples corporate culture that developed largely during Jobs' tenure. Thus, the emphasis remains on innovation that is valued in the marketplace. To support this emphasis and to nurture the firm's all-important culture, Cook hires talented individuals to join the top management team who blend well with the culture. He has made some very good hires, such as Angela Ahrendts who now heads Apple's very important retail stores. As a leader, Cook is less emotional in his style and actions compared to Jobs. Some refer to this aspect of Cook's style as a measured emotional approach to leadership." He empowers his top management team members in ways that allow each of them to manage the functional area for which they have responsibility. He also encourages each team member to adopt a long- run perspective while leading. Observers have been able to highlight other differences between Cook's and Jos' strategic leadership approaches. Compared to Jobs. Cook more regularly shares the limelight with his leadership team, spotlighting their contributions while doing so. One analyst suggested that Cook is a good leader who builds an effective team around him. With respect to strategic choices, Cook's decisions have resulted in major acquisitions (cg, an audio company for $3 billion) and developing enterprise solutions for corporate IT units; Jobs opposed actions of these types. Under Cook, Apple formed an alliance with IBM to develop enterprise applications with a focus on the iPad, especially the new and larger versions During Cooks early tenure as CEO, Apple introduced several innovations including the Apple watch, which entered the market in April 2015. This products marketplace success is yet to be determined; initial reports suggested that demand exceeded supply, causing Apple to increase production. In addition, hints provided by Cook suggest that Apple may be planning to enter the television market. Most importantly, Cook claims that Apple's goal is to change the way people work. The firm intends to focus research and development efforts to develop products to achieve this objective. In mid-2018, some analysts were questioning the delays Apple was encountering when introducing products to the marketplace. Of three major product launches under Cook since becoming the firms CEO in 2011, Air Pods carbuds and the HomePod speaker missed publicly announced shipping dates. The Apple Watch, mentioned above, entered the market later than the firm desired, initially causing customers o experience long wait times to buy the product. The Apple Pencil and Smart Keyboard, two critical accessories for the iPad Pro, also entered the market later than announced initially. On the other hand, Apple's first quarter 2018 results yielded all-time highs in both revenue and earnings. In an overall sense, only the march of time will yield insights needed to determine if as CEO, Tim Cook a success as Steve lobs' successor. With a market value of aver $900 billion in early 2018, in seems that as Apples key strategic leader, Cooks effect on the firm he was leading was positive.
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