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Do you see the long-term strategy of Facebook as value-based? What is your perspective and rationale regarding ethical conduct and the strategy that this firm has employed to date?  Nygaard, A., Biong, H., Silkoset, R., & Kidwell, R. E. (2017). Leading by example: values-based strategy to instill ethical conduct. Journal of Business Ethics, 145(1), 133–139. https://doi.org/10.1007/s10551-015-2885-9

Do you see the long-term strategy of Facebook as value-based? What is your perspective and rationale regarding ethical conduct and the strategy that this firm has employed to date?  Nygaard, A., Biong, H., Silkoset, R., & Kidwell, R. E. (2017). Leading by example: values-based strategy to instill ethical conduct. Journal of Business Ethics, 145(1), 133–139. https://doi.org/10.1007/s10551-015-2885-9

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Do you see the long-term strategy of Facebook as value-based? What is your perspective and rationale regarding ethical conduct and the strategy that this firm has employed to date? 

Nygaard, A., Biong, H., Silkoset, R., & Kidwell, R. E. (2017). Leading by example: values-based strategy to instill ethical conduct. Journal of Business Ethics, 145(1), 133–139. https://doi.org/10.1007/s10551-015-2885-9  

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