Your board committee was responsible for conducting an investigation into the allegations that the CEO had an inappropriate relationship with an employee. You must explain to the other board members how this type of misconduct occurred for so long, despite PepsiCo’s strong emphasis on ethics and “talent sustainability.” Be sure to address: Ethical Corporate Culture Ethical Leadership PepsiCo’s effectiveness in responding to stakeholder concerns How PepsiCo’s philosophy and organizational culture have impacted how it handles ethical decisions

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Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.