What are the underlying values that inform each side of the debate in today's debate (e.g., values like wealth maximization and corporate social responsibility)? Can these sides be reconciled and, if so, what must happen to bring them together? Does virtue have a role to play here; if so, how?

What are the underlying values that inform each side of the debate in today's debate (e.g., values like wealth maximization and corporate social responsibility)? Can these sides be reconciled and, if so, what must happen to bring them together? Does virtue have a role to play here; if so, how?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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What are the underlying values that inform each side of the debate in today's debate (e.g., values like wealth maximization and corporate social responsibility)?
Can these sides be reconciled and, if so, what must happen to bring them together? Does virtue have a role to play here; if so, how?

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