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Scenario Wanda comes to you because she is discour- aged and needs to talk. Her parents learned that she is thinking of expanding her busi- ness and possibly even taking out a second mortgage on her home to fund the expan- sion. They have never been overly support- ive of her business, but as long as it seemed like a hobby, they didn't have much to say. Recently Wanda's mother called and ex- pressed strong reservations about Wanda taking such a large step. This made a big im-

Scenario Wanda comes to you because she is discour- aged and needs to talk. Her parents learned that she is thinking of expanding her busi- ness and possibly even taking out a second mortgage on her home to fund the expan- sion. They have never been overly support- ive of her business, but as long as it seemed like a hobby, they didn't have much to say. Recently Wanda's mother called and ex- pressed strong reservations about Wanda taking such a large step. This made a big im-

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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4:12 vvalud S MIOMI I 5G Scenario Wanda comes to you because she is discour- aged and needs to talk. Her parents learned that she is thinking of expanding her busi- ness and possibly even taking out a second mortgage on her home to fund the expan- sion. They have never been overly support- ive of her business, but as long as it seemed like a hobby, they didn't have much to say. Recently Wanda's mother called and ex- pressed strong reservations about Wanda taking such a large step. This made a big im- pression on Wanda. She tells you that she doesn't want her business to cause a rift in the family. Perhaps she should take her par- ents' advice and just forget about expanding the business. Moreover, she doesn't under- stand why her parents aren't as excited about the prospects for the business as she is. Your Task You decide that you are going to take matters into your own hands and go directly to the source of the problem: Wanda's mother! In this assignment you will write a letter to Wan- ✰ courses.lumenlearning.com
Transcribed Image Text:4:12 vvalud S MIOMI I 5G Scenario Wanda comes to you because she is discour- aged and needs to talk. Her parents learned that she is thinking of expanding her busi- ness and possibly even taking out a second mortgage on her home to fund the expan- sion. They have never been overly support- ive of her business, but as long as it seemed like a hobby, they didn't have much to say. Recently Wanda's mother called and ex- pressed strong reservations about Wanda taking such a large step. This made a big im- pression on Wanda. She tells you that she doesn't want her business to cause a rift in the family. Perhaps she should take her par- ents' advice and just forget about expanding the business. Moreover, she doesn't under- stand why her parents aren't as excited about the prospects for the business as she is. Your Task You decide that you are going to take matters into your own hands and go directly to the source of the problem: Wanda's mother! In this assignment you will write a letter to Wan- ✰ courses.lumenlearning.com
4:12 .5G Your Task You decide that you are going to take matters into your own hands and go directly to the source of the problem: Wanda's mother! In this assignment you will write a letter to Wan- da's mother and explain to her the positive characteristics of entrepreneurs that Wanda exhibits and how you know she will be suc- cessful. You can compare Wanda's Salty Pawz start-up to other more well-known en- trepreneurs who took a risk and succeeded, or you can recount your actual experiences with an entrepreneur you know personally. The key is for Wanda's mother to understand that (1) it is not unusual for "non-entrepre- neurs" to see things differently from the en- trepreneurs, and (2) Wanda possesses many of the characteristics shared by successful entrepreneurs. Grading Rubric Criteria Not Evident: Developing: Proficien 55% 80% courses.lumenlearning.com
Transcribed Image Text:4:12 .5G Your Task You decide that you are going to take matters into your own hands and go directly to the source of the problem: Wanda's mother! In this assignment you will write a letter to Wan- da's mother and explain to her the positive characteristics of entrepreneurs that Wanda exhibits and how you know she will be suc- cessful. You can compare Wanda's Salty Pawz start-up to other more well-known en- trepreneurs who took a risk and succeeded, or you can recount your actual experiences with an entrepreneur you know personally. The key is for Wanda's mother to understand that (1) it is not unusual for "non-entrepre- neurs" to see things differently from the en- trepreneurs, and (2) Wanda possesses many of the characteristics shared by successful entrepreneurs. Grading Rubric Criteria Not Evident: Developing: Proficien 55% 80% courses.lumenlearning.com
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