Which businesses need to write business plans?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which businesses need to write business plans?

Multiple Choice
  •  
    In reality, only businesses that are complex need to write business plans.
  •  
    Only subsets of the three major ownership forms need to write business plans due to their complexity.
  •  
    All businesses should write business plans in order to create a framework for success.
  •  
    Only businesses that hire employees need to create a business plan.
  •  
    Only businesses that are structured as corporations are required to create a business plan.
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