40 JJ Asian Cuisine has decided to go ahead with the recommendation of "go public" rather than a private company. In order to do so, they need to revise their business plan. Briefly explain each component of a business plan and list some information relevant to JJ Asian Cuisine that Jason and James should include in each component.

40 JJ Asian Cuisine has decided to go ahead with the recommendation of "go public" rather than a private company. In order to do so, they need to revise their business plan. Briefly explain each component of a business plan and list some information relevant to JJ Asian Cuisine that Jason and James should include in each component.

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Concept explainers

Marketing Plan

A marketing plan is a roadmap used by a business organization to execute and track its marketing strategy. In other words, it is a set of specified actions intended to attract potential customers and clients and influence them to buy the product and services of the business organization.

Question

40
JJ Asian Cuisine has decided to go ahead
with the recommendation of "go public"
rather than a private company. In order to do
so, they need to revise their business plan.
Briefly explain each component of a business
plan and list some information relevant to JJ
Asian Cuisine that Jason and James should
include in each component.

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