Choose an engineering firm or any organization/company/agency of your choice with an existing marketing unit. Then, draw the organization chart of the firm showing the marketing unit and its relationship with other units.

Choose an engineering firm or any organization/company/agency of your choice with an existing marketing unit. Then, draw the organization chart of the firm showing the marketing unit and its relationship with other units.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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