Choose an engineering firm or any organization/company/agency of your choice with an existing marketing unit. Then, draw the organization chart of the firm showing the marketing unit and its relationship with other units.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Choose an engineering firm or any organization/company/agency of your choice with an existing marketing unit. Then, draw the organization chart of the firm showing the marketing unit and its relationship with other units.

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