After listening to a recent sales presentation, MarySmith signed up for membership at the local healthclub. On arriving at the facility, she learned therewas an additional fee for racquetball court rentals.“I don’t remember that in the sales talk; I thoughtthey said all facilities were included with themembership fee,” complained Mary. Describe theproblem in terms of the communication process.
After listening to a recent sales presentation, MarySmith signed up for membership at the local healthclub. On arriving at the facility, she learned therewas an additional fee for racquetball court rentals.“I don’t remember that in the sales talk; I thoughtthey said all facilities were included with themembership fee,” complained Mary. Describe theproblem in terms of the communication process.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Question
After listening to a recent sales presentation, Mary
Smith signed up for membership at the local health
club. On arriving at the facility, she learned there
was an additional fee for racquetball court rentals.
“I don’t remember that in the sales talk; I thought
they said all facilities were included with the
membership fee,” complained Mary. Describe the
problem in terms of the communication process.
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