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[FedEx] FedEx includes what some would call a subliminal message in its logo (see below). Most consumers do not notice at first glance that there is an arrow between the letter E' and the letter X.The symbol of an arrow fits into the company's brand image of being able to transport goods quickly from one place to another. What type of "subliminal message" discussed in class is FedEx using in their logo? Is it truly subliminal? FedEx O Embedded stimuli; no O Truly subliminal stimuli: yes O Embedded stimuli: yes O Ambiguous stimuli; yes O Ambiguous stimuli: no

[FedEx] FedEx includes what some would call a subliminal message in its logo (see below). Most consumers do not notice at first glance that there is an arrow between the letter E' and the letter X.The symbol of an arrow fits into the company's brand image of being able to transport goods quickly from one place to another. What type of "subliminal message" discussed in class is FedEx using in their logo? Is it truly subliminal? FedEx O Embedded stimuli; no O Truly subliminal stimuli: yes O Embedded stimuli: yes O Ambiguous stimuli; yes O Ambiguous stimuli: no

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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[FedEx] FedEx includes what some would call a subliminal message in its logo (see below). Most consumers do not notice at first glance that there is an arrow between the letter E' and the letter X.The symbol of an arrow fits into the company's brand image of being able to transport goods quickly from one place to another. What type of "subliminal message" discussed in class is FedEx using in their logo? Is it truly subliminal? FedEx O Embedded stimuli; no O Truly subliminal stimuli; yes O Embedded stimuli: yes O Ambiguous stimuli; yes O Ambiguous stimuli: no
Transcribed Image Text:[FedEx] FedEx includes what some would call a subliminal message in its logo (see below). Most consumers do not notice at first glance that there is an arrow between the letter E' and the letter X.The symbol of an arrow fits into the company's brand image of being able to transport goods quickly from one place to another. What type of "subliminal message" discussed in class is FedEx using in their logo? Is it truly subliminal? FedEx O Embedded stimuli; no O Truly subliminal stimuli; yes O Embedded stimuli: yes O Ambiguous stimuli; yes O Ambiguous stimuli: no
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