Joshua was interested in becoming a professional photographer. He’d recently graduated college with a photography degree and had been taking photos recreationally for many years but had yet to land his first paying job. • What social networks might Joshua be able to use in his job hunt? •    Using social media, what could Joshua do to gain visibility for his work, build his brand and potentially get job leads? • Finally, how might Joshua integrate his social media activities with his job hunting activities such as sending out résumés and cover letters and interviewing with employers?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Joshua was interested in becoming a professional photographer. He’d recently graduated college with a photography degree and had been taking photos recreationally for many years but had yet to land his first paying job.

• What social networks might Joshua be able to use in his job hunt?

•    Using social media, what could Joshua do to gain visibility for his work, build his brand and potentially get job leads?

• Finally, how might Joshua integrate his social media activities with his job hunting activities such as sending out résumés and cover letters and interviewing with employers?  

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Step 1

Social media - An interactive technology or communication medium that facilitates the creation and sharing of ideas, thoughts, and opinions. In today's era of the digital revolution, social media platforms such as LinkedIn, Facebook (Meta), Twitter, etc., have changed the manner in which people communicate with each other. 

 

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