John is developing the training program for employees at his company's newest fast food franchise in Moscow. In addition to training staff members on the appropriate food handling methods, John wants the employees in Moscow to follow the greeting protocol used in the United States for always saying hello and smiling at customers as they walk in the door. John is taking a(n). approach to training and managing the staff at the Moscow store. a. polycentric b. ethnocentric c. geocentric d. multicentric e. transcentric

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question
John is developing the training program for
employees at his company's newest fast food
franchise in Moscow. In addition to training staff
members on the appropriate food handling methods,
John wants the employees in Moscow to follow the
greeting protocol used in the United States for
always saying hello and smiling at customers as they
walk in the door. John is taking a(n) approach to
training and managing the staff at the Moscow
store.
a. polycentric
b. ethnocentric
c. geocentric
d. multicentric
e. transcentric
Transcribed Image Text:John is developing the training program for employees at his company's newest fast food franchise in Moscow. In addition to training staff members on the appropriate food handling methods, John wants the employees in Moscow to follow the greeting protocol used in the United States for always saying hello and smiling at customers as they walk in the door. John is taking a(n) approach to training and managing the staff at the Moscow store. a. polycentric b. ethnocentric c. geocentric d. multicentric e. transcentric
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning