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John is developing the training program for employees at his company's newest fast food franchise in Moscow. In addition to training staff members on the appropriate food handling methods, John wants the employees in Moscow to follow the greeting protocol used in the United States for always saying hello and smiling at customers as they walk in the door. John is taking a(n). approach to training and managing the staff at the Moscow store. a. polycentric b. ethnocentric c. geocentric d. multicentric e. transcentric

John is developing the training program for employees at his company's newest fast food franchise in Moscow. In addition to training staff members on the appropriate food handling methods, John wants the employees in Moscow to follow the greeting protocol used in the United States for always saying hello and smiling at customers as they walk in the door. John is taking a(n). approach to training and managing the staff at the Moscow store. a. polycentric b. ethnocentric c. geocentric d. multicentric e. transcentric

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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John is developing the training program for employees at his company's newest fast food franchise in Moscow. In addition to training staff members on the appropriate food handling methods, John wants the employees in Moscow to follow the greeting protocol used in the United States for always saying hello and smiling at customers as they walk in the door. John is taking a(n) approach to training and managing the staff at the Moscow store. a. polycentric b. ethnocentric c. geocentric d. multicentric e. transcentric
Transcribed Image Text:John is developing the training program for employees at his company's newest fast food franchise in Moscow. In addition to training staff members on the appropriate food handling methods, John wants the employees in Moscow to follow the greeting protocol used in the United States for always saying hello and smiling at customers as they walk in the door. John is taking a(n) approach to training and managing the staff at the Moscow store. a. polycentric b. ethnocentric c. geocentric d. multicentric e. transcentric
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