Jamaican rum continues to be recognized throughout the world as a distinctively flavourful and top-quality rum. This does not happen by accident! Deep in the heart of Lluidas Vale sits The Worthy Park Estate Ltd. In the acres and acres of sugar cane fields is where it all begins. RumBar Rum is Jamaica’s premium White Overproof Rum. Sticking to tradition this is a blend of three un-aged rums, all distilled on 100% copper Pot-Still; giving us a high level of quality and flavour and giving party lovers and rum fans locally and internationally a better tasting rum. A. Explain TWO (2) product mix pricing strategies that Worthy Park Estate Ltd. could use to price their products; give an example for each strategy using the image above. B.Explain TWO (2) major factors that may cause Worthy Park Estate Ltd. to initiate price increases for its Rum Bar products seen above.
Jamaican rum continues to be recognized throughout the world as a distinctively flavourful and
top-quality rum. This does not happen by accident! Deep in the heart of Lluidas Vale sits The
Worthy Park Estate Ltd. In the acres and acres of sugar cane fields is where it all begins. RumBar Rum is Jamaica’s premium White Overproof Rum. Sticking to tradition this is a blend of
three un-aged rums, all distilled on 100% copper Pot-Still; giving us a high level of quality and
flavour and giving party lovers and rum fans locally and internationally a better tasting rum.
A. Explain TWO (2) product mix pricing strategies that Worthy Park Estate Ltd. could use to
price their products; give an example for each strategy using the image above.
B.Explain TWO (2) major factors that may cause Worthy Park Estate Ltd. to initiate
price increases for its Rum Bar products seen above.
C.
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