Instruction: Choose one (1) business that offers goods and research on the following aspects:a) Business' vision and missionb) Marketing strategies (marketing mix of the business)c) Production process of the businessd) Profit of the business for the five (5) previous periodsThen, create a critique paper in three (3) paragraphs only which includes the following:1. Introductionshould include a summary about the business2. Bodyanswer the following questions:a. How did the business live by its vision and mission?b. Were the implementation of its marketing strategies successful? How?c. Is the production process efficient? How?d. Was the business profitable for the 5 previous periods? How did it affect thebusiness operations?3. Conclusionit may include ways on how to improve the business or some of the aspectsmentioned.

According to the case study, I am going to focus on the company which sells mobiles. The name of…

Answered: Instruction: Choose one (1) business…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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How is the Five-C framework similar to the Five Forces framework originated by Michael Porter? Select one: A. Both are meant to facilitate analysis of the market in which a company operates. B. Both excel at analyzing an offering's ability to create market value. C. Both are concerned with whether the company and its competitors operate within the same industry. D. Neither can accommodate cross-category competition. E. Both focus on customer needs rather than industry boundaries.
14.The final step in the marketing process is ________. a. Understanding the marketplace. b. Building profitable relationships with the customers. c. Capturing value from customers. d. Constructing an integrated marketing program.
Marketing and Selling is mostly about... a. Engaging with the Customer, getting their perspectives right b. Effective financial control and organisation delight c. Generating as many leads as possible d. Offering best discounts to convert customers
Identifying a target market and a program to reach it would be considered a(n) Show Transcribed Text O O O marketing strategy. marketing plan. marketing tactic. business plan. C O objective. C
A professional marketing function can commission this research and allow you to make decisions based on marketplace reality, rather than hunches and wishful thinking Select one- a. True b. False
Create a marketing plan for a new Hair oil
17
35. Customer satisfaction and customer dissatisfaction are parts of a Marketing targets. b. Marketing generated ideas. c Customer-related results. d. Marketing segmentation.
a. Customer dynamics arise from what 5 sources (describe each)? b. Explain the 3 approaches to manage customer dynamics c. What does the Customer Lifetime Value (CLV) seek to measure (explain in detail) d. Describe Customer Life-cycle and Product Life-cycle. e. Discuss the stages of the typical Product life-cycle. f. Explain the Lost Customer analysis
Make BeatBox beverage company analysis as a below instruction. * Company Analysis : this section explains what the company’s strengths are and how the company is able toachieve its mission and goals. No situation is entirely new, but all situations are unique. Just how a firmarrived at the current situation is very important. Before trying to design a campaign, an agency shouldcertainly know a lot about the history of all the principal players, the industry, the brand, the corporateculture, critical moments in the company’s past, its big mistakes, and big successes.
1. Is it true that the more loyal the firmâ€™s profitable customers, the higher the firmâ€™s customer equity? a. no b. yes c. maybe d. cannot tell accurately e. only if the value proposition is understood 2. Surveys show that in markets with few customers and high margins, sellers want to create ________ with key customers. a. basic relationships b. relationship marketing c. extreme partnerships d. full partnerships e. marketing myopia 3. Many organizations today realize that in addition to providing financial benefits to customers, they must also add ________ benefits. a. social b. emotional c. rational d. psychographic e. product-use 4. By supplying customers with special equipment or computer linkages that help them manage their orders, payroll, or inventory, a business marketer would be building customer relationships by adding ________. a. greater customer service b. partnership marketing c. structural ties d. value-added services e. none of the above…
Which of these is true about marketing? A. Marketing is used to promote the product and services B. Marketing is concerned about the sales only C. Marketing is the activity, set of institutions, and processes for creating, communicating. delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. D. Marketing considers only the needs of the organization and not the society. 2. Which one is not a part of the 4 Ps? A Product B. People C. Price

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