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A: Consumer Profile- The consumer profile is a collection of customer information that includes geograp...
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Q: What is the diffusion process? What pattern doesthe diffusion process appear to follow over time?
A: The application of ideas that result in the introduction of new goods or services, or an improvement...
Q: DESCRIBE NIKE'S MARKETING COMMUNICATION STRATEGY
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A: Raw materials can definitely be bought and sold with variations. The details are discussed as follow...
Q: How can marketers utilize opinion leaders?
A: Opinion leaders are the ones whose opinions people think are credible and hold a high degree of rega...
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Q: How does a knowledge of information processingassist the manager in the following?a. Formulating ret...
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A: A method that permits two or more parties to work out a peaceful solution to a problem is known as c...
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A: Barriers to entry - Barriers to entry are constraints in economics that make it difficult for a comp...
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A: The strategy of offering same product at different prices to different set of audiences is known as ...
Q: Have you noticed seats on airline flights are priced differently within coach class?
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- 1. Is it true that the more loyal the firmâs profitable customers, the higher the firmâs customer equity? a. no b. yes c. maybe d. cannot tell accurately e. only if the value proposition is understood 2. Surveys show that in markets with few customers and high margins, sellers want to create ________ with key customers. a. basic relationships b. relationship marketing c. extreme partnerships d. full partnerships e. marketing myopia 3. Many organizations today realize that in addition to providing financial benefits to customers, they must also add ________ benefits. a. social b. emotional c. rational d. psychographic e. product-use 4. By supplying customers with special equipment or computer linkages that help them manage their orders, payroll, or inventory, a business marketer would be building customer relationships by adding ________. a. greater customer service b. partnership marketing c. structural ties d. value-added services e. none of the above…___________________ is a systematic way to analyze the products and services that make up an association’s business portfolio. Portfolio analysis. Organizational analysis. Strategic analysis. None of the above.How is the Five-C framework similar to the Five Forces framework originated by Michael Porter? Select one: A. Both are meant to facilitate analysis of the market in which a company operates. B. Both excel at analyzing an offering's ability to create market value. C. Both are concerned with whether the company and its competitors operate within the same industry. D. Neither can accommodate cross-category competition. E. Both focus on customer needs rather than industry boundaries.
- VII. Marketing Strategies A. Packaging B. Distribution - How will you communicate about your product with your target customer? C. Promotion, Advertising, Direct Selling D. Customer Service VIII. Joint Ventures and Partnerships A. Identify partners who can help maximize your access to new customers IX. Retention Strategy A. Identify what you will do to gain returning customers to your business_______ Customers expect a firm’s products toa. boost sales.b. be profitable.c. earn a reasonable return on investment.d. be available everywhere.e. be safe, reliable, and reasonably priced.According to the textbook, what data would you need to calculate a company’s gross margin? a. Total annual sales b. Manufacturing costs c. R&D expenses d. SG&A e. All of the above f. a, b and c g. a and b only
- ______________ imply activities in pre-sales, in-sale and after-sales for customer acquisitions, retention, extension and analysis. Wählen Sie eine Antwort: a. services b. marketing c. sales d. logisticsMultiple Choic: A.. . is a document that outlines a proposed firm's goals, the strategy for achieving them. and the standards for measuring success. and... the need the firm will fill, the operations of the business, its components and functions, as well as the expected revenues and expenses. A/mission statement: strategic plan B/strategic plan: business plan C/standing plan: mission statement D/business plan: business model معدلة 11:27 ص Multiple Choice: Strategic planning is critical, but < without... it will be worthless. O 1/stewardship 2/implementation 3/positioning 4/benchmarking jo 11:31 Jes / GIFPlease answer D & E.
- (4)Please answer in a ABCD Format Thank you!8.The ____ approach to determining a company's worth involves the cost to recreate the operating assets of the business. A. Liability-based B. Asset-based C. Market D. Income 9. Adding intermediaries to the distribution channel usually increases the cost to the consumer A. TRUE B. FALSEWhat is the primary intent of performing a breakeven analysis? a. To maximize productivity b. To provide a rough idea of the level below which prices cannot fall c. To facilitate the allocation of fixed costs d. To determine price elasticity