In terms of electrification, I think the fundamental point is that the Tesla vehicle is not just a car, it’s a lifestyle statement. It’s about creating a highly connected, electric car that supports superior performance and range attributes, and provides a top notch customer experience across all elements of a driver’s vehicle life onboard experience. This could in terms of the customized suspension settings for driving on bumpy roads or the completely redefined kid-friendly entertainment features which, from personal experience of having owned a Tesla for the last four years, is a boon for parents, especially on long car journeys. Business level strategies are also called competitive strategies. Michael Porter introduced the business level strategies in 1980 and these are commonly known as the ‘generic strategies’. Making use of Tesla in the above case study, explain differentiation strategy.
In terms of electrification, I think the fundamental point is that the Tesla vehicle is not just a car, it’s
a lifestyle statement. It’s about creating a highly connected, electric car that supports superior
performance and range attributes, and provides a top notch customer experience across all
elements of a driver’s vehicle life onboard experience. This could in terms of the customized
suspension settings for driving on bumpy roads or the completely redefined kid-friendly
entertainment features which, from personal experience of having owned a Tesla for the last four years, is a boon for parents, especially on long car journeys.
Business level strategies are also called competitive strategies. Michael Porter
introduced the business level strategies in 1980 and these are commonly known as
the ‘generic strategies’.
Making use of Tesla in the above case study, explain differentiation strategy.
Step by step
Solved in 2 steps
