In terms of a pricing strategy, _______ adds value by reducingconsumers’ search costs, while consumers can spend less of theirvaluable time comparing prices, including sale prices, at different stores.

In terms of a pricing strategy, _______ adds value by reducingconsumers’ search costs, while consumers can spend less of theirvaluable time comparing prices, including sale prices, at different stores.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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In terms of a pricing strategy, _______ adds value by reducing
consumers’ search costs, while consumers can spend less of their
valuable time comparing prices, including sale prices, at different stores.

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